In November 2018, we invested in Kasha, an e-commerce platform for women’s health, personal care, and beauty needs in East Africa.
Women in emerging markets struggle to access high-quality beauty and sexual health products. They often encounter social stigma, stock-outs, and counterfeit products – especially related to sexual and reproductive health products. Consequently, 225 million women in emerging markets do not have access to family planning products, and 30% of girls in Africa drop out of school due to lack of menstrual care.
Founded in 2016, Kasha wants to make it easy for women to get the health and personal care products that they need, especially in low-income and rural areas of emerging markets. Kasha does this through selling health and beauty products on e-commerce platform, accessible through basic phones, smartphone applications, and a website. Kasha then delivers these critical products to last mile customers through a combination of delivery mechanisms such as direct delivery and an agent network.
Kasha launched in Rwanda and is now expanding in Kenya, and served approximately 12,000 customers in Q2 (April – June) of 2018. Of these customers, 82% were low income customers, and 6,500 orders were directly related to menstrual or reproductive health.
We are looking forward to working closely with Kasha’s team over the coming years, and expanding access to critical health products to women across Africa.